In today’s marketing world, understanding consumers expectations and needs is extremely important. For this, creating personas plays a vital role. A persona is a fictional character that represents your…

For e-commerce businesses, the Product Detail Page (PDP) is a crucial web page where customers gain more information about products and make their purchasing decisions. Effectively managing the PDP…

INTRODUCTION: The accurate presentation of products on an e-commerce site is a significant factor influencing customers’ purchasing decisions. Product descriptions are used to provide potential customers with detailed information…